Some of you who subscribe to the UD feed on Facebook have already seen this, but most haven’t. The folks over at Upper Deck came up with an idea that is going to revolutionize the card industry (so we’ve been told).
The “cards” are made of cardboard with a HD TV embedded in them. There are currently only four out right now and they show the player’s college highlights (thanks to no NFL license). The card runs on a battery and is rechargable using a mini usb charger.
The plans are to expand this to include not only current players, but also NFL Hall of Fame players. These hit the streets on 4/12/11 and have already shown up on eBay. Yesterday two of them sold, both around the $115 – $125 range. I personally don’t see how this “revolutionizes” card collecting as we know it.
I can see some ideas that could spawn from this, but I don’t know how far it could go. My idea is the sell the digital media player cheap and offer expansion packs. Or how about getting an entire digital set of cards stored in this viewer. It makes patch cards and autographs unmarketable, but of course they could be issued as a code redemption. This could be the beginning of the idea that I came up with months ago to revitalize the hobby and infuse the younger generation.
I do hope someone sees this technology and figures out a way to make collecting fun for all ages. Collecting’s future is going to be digital, the cardboard loving kid in us isn’t going to be around forever and the younger generation wants digital and flashy. This may very well live up to it’s name “Evolution”.
What’s your take on this new step from Upper Deck?