Some of you who subscribe to the UD feed on Facebook have already seen this, but most haven’t.  The folks over at Upper Deck came up with an idea that is going to revolutionize the card industry (so we’ve been told).

The “cards” are made of cardboard with a HD TV embedded in them.  There are currently only four out right now and they show the player’s college highlights (thanks to no NFL license).  The card runs on a battery and is rechargable using a mini usb charger.

The plans are to expand this to include not only current players, but also NFL Hall of Fame players.  These hit the streets on 4/12/11 and have already shown up on eBay.  Yesterday two of them sold, both around the $115 – $125 range.  I personally don’t see how this “revolutionizes” card collecting as we know it.

I can see some ideas that could spawn from this, but I don’t know how far it could go.  My idea is the sell the digital media player cheap and offer expansion packs.  Or how about getting an entire digital set of cards stored in this viewer.  It makes patch cards and autographs unmarketable, but of course they could be issued as a code redemption. This could be the beginning of the idea that I came up with months ago to revitalize the hobby and infuse the younger generation.

I do hope someone sees this technology and figures out a way to make collecting fun for all ages.  Collecting’s future is going to be digital, the cardboard loving kid in us isn’t going to be around forever and the younger generation wants digital and flashy.  This may very well live up to it’s name “Evolution”.

What’s your take on this new step from Upper Deck?


9 responses »

  1. […] (cards that will “revolutionize” the industry), offering 3-D trading cards and a “self playing video trading card.” This latest, a card with an HD-TV embedded in it (no kidding) has set off a PR war between […]

  2. Mike D says:

    I saw this idea that Panini is “also” doing, and they have Blake Griffin as their sponsor. The video promo I saw it was at All About Cards blog, for credit’s sake.
    I don’t think this is a “revolutionary” way to infuse the card market. I see this being another gimmick like Sportflics, or those CD cards from the late 90s, or even the holograms award winners from Upper Deck’s inaugural basketball set in 1990. UD is using the technology that is befitted them, plugging it into something no one else is supposedly doing, and tossing it out there hoping it catches on. For $125 (eBay prices), I’d rather buy a couple boxes of cards than a SportsCenter highlight reel of A.J. Green or Mike Pouncey.

  3. Bill says:

    Beckett opened a box with one in it the other day. It came uncharged. Was kind of a let down – if you expected anything from it to begin with.

  4. Nick says:

    This has reached a point where this ceases to be considered a card anymore.

  5. Nick says:

    I hope this doesn’t mean that Upper Deck will continue trying to “revolutionize” the card industry.

  6. Michael says:

    If I want to see highlights, I’ll just save my $100, and hit up youtube for free. These are not cards, what are they thinking?

  7. chemgod says:

    How long until someone hacks it and loads naughty movies on it. Better yet, Benchwarmer Inc. finds a better use for the video card than any other card company.

  8. Ryan says:

    I like what chemgod is saying. Hacking a baseball card actually sounds like a (simple yet) fun thing to do. And this product is better in sets like Benchwarmer and adult sets, where you can provide unique content.

    The best thing you can do if you don’t like them is not buy them. The dollar speaks louder than anything else. I wouldn’t mind seeing one in person to decide for myself, and while the overall concept is simple now, it could evolve into something better. While this is seen as a gimmick by many, tobacco sets like Old Judge were gimmicks themselves to sell more tobacco.

  9. JBob says:

    I could see porn cards making an impact, I’d rather buy them than these crap football cards.

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